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The Spirit of Exploration

A brief history

Maidenhead is a place that’s had an adventurous spirit. Originally a historic stop off point for travellers from London and out to the west. Where entrepreneurial forefathers such as William Nicholson set up Nicholson’s Pineapple Brewery, inspired by Britain’s first home grown pineapples. Where adventurous Lord Desborough planted exotic seeds from his global travels in Grenfell Park. Home to the fearless resident Sir Nicholas Winton, rescuer of 669 children from the hands of Nazis, in what became known as the ‘Czech Kindertransport’.

The town moved on with the times to capture the carefree mood of the 60’s, with streets full of shoppers. And most recently Michelin starred chefs take us on culinary adventures in the surrounding villages. As in the past, there have been moments of reinvention, now is the next moment in time to herald in a new heart for Maidenhead.

An inspiring heritage

Left to right, top to bottom:

  • Sir Nicholas Winton, a British humanitarian who established an organization to rescue children at risk from Nazi Germany.
  • Nicholson’s Brewery, previously on the site.
  • William Grenfell, Lord Desborough, athlete and sportsman whose botanical exploration will inspire landscape on the Site.

“We need something special,
something remarkable”

Maidenhead resident (Community Engagement)

A hey day revived

Left to right, top to bottom:

  • The pioneering stages of Nicholsons shopping centre.
  • The rocket sculpture.
  • Heston Blumenthal, founder of the Fat Duck, part of the culinary revolution that surrounds Maidenhead.

The Future

The future of this Thames Valley town is now really bright. The proposals demonstrated in this website join together with a number of existing proactive projects being spearheaded by the Royal Borough of Windsor and Maidenhead which are already underway. These include new landscaping, office and residential developments, town centre branding, new sports centres and many other exciting schemes that will transform the town. Of course all this work is supported by Crossrail, one of the largest and most impactful infrastructure projects in Europe. Opening in 2022, residents and office workers will be able to access the heart of London in just over 30 mins. Now is the time to invest.