Over the last 12 months, the design of Nicholson Quarter has been informed and evolved through consultation with local community and stakeholders including a Community Planning Weekend, meetings, presentations and exhibitions.
“We want to understand from the people of Maidenhead what they want.”
(Rob Tincknell, Areli Real Estate)
A Community Planning Weekend (CPW) was held in March 2019, where the Vision masterplan was developed through a collaborative design process. A set of principles were captured by the public which have continuously informed design decisions throughout the iterative process.
Over 500 people took part in the CPW, which provided an opportunity for local people to share local knowledge and help shape the future plans for the area through workshops, walkabouts and hands-on planning (HoP) groups. Then in October 2019, over 1,000 people took part in the Community Update Exhibition.
Transform the town centre into a vibrant, mixed use destination.
Include a broad range of housing,
workspace, creative, cultural and
A new town centre “quarter” with a rich mix
of uses, with a new public square creating a
new heart for the town and re-establishing a
thriving day and evening economy.
Varied and independent shops and other
complementary uses that offer “an
There are limited spaces for classes, studios
and exhibitions and new facilities should be
provided in the town centre.
Design around accessibility, empowerment
and equity with affordable places to
socialise within the new development.
Create ‘a reason’ to come into the centre of
Maidenhead with safe spaces to “hang out”
and spaces for young people to make their own.
Improved pedestrian and cycle connections
should be explored, together with sustainable
modes of travel. Relocate existing parking
provision to a less visually dominant part of the
site with the Broadway made two way.
Protect the rural hinterland by providing
higher density buildings in the centre.
Encourage biodiversity, provide vertical
greening and respond to the town’s
proximity to existing waterways.
Ensure ongoing consultation with all sections of
the community. Early wins, “meanwhile uses”
and temporary installations should be