| Uplift the town centre |
- Integrated into the wider town centre making use of existing and historic links to create a thriving town centre
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Pedestrian friendly environment with public open space with safe access for all
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| Create a new retail experience |
- Intention to create an independent retail offer with a blend of small and larger units with focus on shops, restaurants and cafes at ground level
- Intend to provide flexible leases and affordable rents
- Complementary offer to the high street to help its revitalisation
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| Be bold and create a distinctive landmark for Maidenhead town centre |
- Distinctive, high quality 25 storey building provides a focal point to the town centre
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| Create a new town quarter with public square |
- Sir Nicholas Winton Square – a new, flexible public square at the heart of Maidenhead town centre, surrounded by a range of uses
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| Provide a mix of uses including housing, workspace, cultural, community and retail |
- Retail led scheme with complementary town centre uses including community space, car park, heritage centre, restaurants, bars and leisure spaces
- Scheme will provide a mix of office and residential uses, including C2 Later Living above ground
- Mixed tenure including later living
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| Improve the daytime and evening social, arts and culture provision |
- New heritage and community centre located within the site
- Flexible public open spaces able to cater for a range of events, markets, etc.
- Improved connections to the cinema and gym etc.
- Complimentary to Norden Farm Centre for Arts
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| Provide safe places for young people to ‘hang out’ |
- Safe public spaces that are well overlooked and lit at night
- Provision of cafes and restaurants
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| Improve Pedestrian, Cycle and Transport Connections |
- The Nicholson Quarter is publicly accessible 24/7 365 days a year
- Pedestrian priority environment
- Public cycle racks provided at entrances to The Nicholson Quarter
- Dedicated cycle racks for residents and businesses
- Electric Vehicle Charging Points and Car Club scheme provided
- Shop Mobility centre located in new car park
- Level access thresholds where possible
- New Bus Stop
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| Retain or relocate existing car park within the site |
- Broadway vehicular movements made two way to public car park entrance
- Bus stop provided along Broadway
- Existing car parking will be relocated to a less visually dominant part of the site, closer to the town’s cultural centre
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| Protect Maidenhead’s rural hinterland |
- Higher density scheme within central Maidenhead to reduce pressure on the greenbelt
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| Improve green space and strengthen links to existing parks and waterways |
- Tree lined streets and improved connections to civic waterways
- Podium gardens and roof terraces
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| Continue community engagement |
- Community update exhibition
- Accessibility and other forums
- Website and app launched
- Post-submission exhibition planned
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