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CONSENTED Masterplan 2021

UPDATED Masterplan 2025

Updated Masterplan 2025

Nicholson Quarter is designed around a sequence of open streets and spaces that connect and knit into the town.

Sir Nicholas Winton Square is the heart of the Nicholson Quarter. The place to…celebrate together.

Nicholson Yard, White Hart Yard and Brewery Yard link the square to High Street through interesting alleyways. The place to…explore.

Moffatt Street is a new east-west street connecting King Street to the heart of the quarter. The place to…find provisions.

Desborough Way is a new north-south street and route to the station. A place to…enjoy the finer things in life.

Moffatt Square is a secondary square providing spill-out space. A place to… relax, indulge and unwind.

King Street is repaired through the creation of new frontages. A place to… stay forever young.

Brock Lane is brought back to life. A key connection to the rest of the town.

UPDATED SCHEME

Let’s take a tour of the scheme

We have spoken to thousands of members of the community who have shared their hopes and dreams, and together have reimagined this town as a place to be enjoyed by all.

Now, let us take you through the sights, sounds and streets at the heart of this future Maidenhead.
For more details about each part of the scheme simply click on the name in question.

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Sir Nicholas
Winton Square

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Nicholson
Yard

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White Hart
Yard

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Moffatt
Street

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Brewery
Yard

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Desborough
Way

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Moffatt Square

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King
Street

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Brock
Lane

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Perfectly placed

Scheme Benefits

STRATEGIC REGENERATION:
  • Bringing forward much needed regeneration in a highly sustainable brownfield and central location.
NEW HOMES
  • 755 apartments for a range of people from first time buyers to families benefitting from private balconies, extensive amenity spaces, landscaped podium gardens and roof terraces.
  • 101 units of high-quality senior living accommodation in a central, highly accessible location, close to important existing and new amenities, meeting identified needs.
HIGH QUALITY DESIGN
  • High quality architecture, introducing an appropriate quantum of development in line with strategic objectives supporting the emerging growth in Maidenhead.
PUBLIC REALM AND SQUARES
  • Over 1.65 acres of new high-quality landscaping and public realm.
  • Two new public town squares (Sir Nicholas Winton and Moffatt Square).
IMPROVED CONNECTIVITY AND ACCESSIBILITY
  • New and permeability improvements through Maidenhead town centre.
  • Bus stop on the Broadway, aligning with key local bus routes.
  • ShopMobility service, providing daily loan of electric scooters for mobility impaired users.
GREENERY AND BIODIVERSITY
  • 800% Biodiversity Net Gain and provision of a range of habitat areas.

  • Planting of 102 new trees across the public realm, podium, and roof level.
ENVIRONMENTAL AND SUSTAINABILITY
  • Targeting BREEAM Excellent for the office element and HQM 4 stars for the residential.

  • Total site-wide carbon saving of 66% compared to the Part L 2021 baseline, through highly efficient energy solutions.

  • 100% electrically powered.
NEW SHOPS, BARS AND RESTAURANTS
  • Over 55 new shops, bars and restaurants, revitalising the town centre and drawing additional footfall to generate local expenditure and enhance the daytime and evening economy.
PARKING
  • A new and improved town centre car park, serving Maidenhead’s existing and proposed retail and services offer and incorporating cycle parking and electric vehicle charging to promote more sustainable modes of travel.
SUPPORTING LOCAL ECONOMY
  • New housing generating spending of an additional £11.6 million per year in the Local Area.
SOCIAL VALUE
  • Creating a mixed-use community and supporting a vibrant town centre.

“We need something thought-provoking and architecturally controversial to put Maidenhead on the map”

Maidenhead resident (Community Engagement)